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Deborah I. Friedman, MD, MPH
Neuro-Ophthalmologist and Headache Medicine Specialist Dallas, Texas
Yellow Rose Headache and Neuro-Ophthalmology, PLLC
Location
My office is located at Creekside on Hillcrest, 12740 Hillcrest Road, Suite 269, just south of the LBJ expressway (635) in Dallas. Parking is FREE! Do not rely on your GPS app, as it may take you way off course. We will send you directions via email when your appointment is scheduled and detailed directions are also located on the Patient Portal.
Services Offered
- Office visits for new and follow-up patients in Headache Medicine and Neuro-Ophthalmology
- Office procedures for headache treatment (Botox, nerve blocks, trigger point injections)
- Office testing for neuro-ophthalmology (visual fields, fundus photography, optical coherence tomography [OCT])
- Telemedicine (limited to residents located in TX and NY because of licensing requirements; see FAQs below).
Visit Types and Fees
New Patient Visits Standard Visit: 80 minutes of physician time Fee: $800
Patients from UT Southwestern who have not seen me since August 2022 are considered new patients.
Fees are the same for headache medicine and neuro-ophthalmology.
The neuro-ophthalmology fee includes office testing.
Follow-up Visits
Standard Visit: 40 minutes of physician time Fee: $400
Former Key-Whitman Eye Center patients: 60 minutes of physician time Fee: $600
NOTE: I am neither an attorney nor a psychiatrist but my fees are based on time (excluding time for dilation and testing for neuro-ophthalmology patients). If a visit goes over time, other patients are kept waiting. Thus, if we can't get through everything in the alloted time, we will need to schedule another visit to complete it.
Longer visits may be scheduled for new or follow-up visits as needed, for example if the case if very complex or a patients comes in from out of state. However, you will need to request this in advance in order to plan for it. Additional time will be billed at the same hoursly rate as other visits.
The take-home message: Come to the office prepared!
Headache Medicine Procedures
Botox injection fee: $350
- We can almost always get Botox through your insurance using a speciality pharmacy and the Botox Savings
Program helps with the out-of-pocket costs. In such cases, we will only charge for the injection fee.
- If you need to assume the cost of the Botox yourself, we will collect a downpayment and bill the medication at cost.
Nerve blocks: $400 (global fee, both sides)
"A la carte": $50 each (supraorbital/supratrochlear, zygomaticotemporal, auriculotemporal, infraorbital, lesser
occipital)
Trigeminal bundle (supraorbital/supratrochear, zygomaticotemporal, auriculotemporal): $275 (both sides)
Occipital nerve blocks: $100 per side
Sphenopalatine ganglion block: $50 per side
Trochlear block: $75 per side
Tigger point injections: $100 per side
Payment
- My practice is a Direct Payment model (not concierge or membership). I am not a participating provider with
commercial insurance or government insurance (Medicare, Medicaid, TriCare). If you have Medicare, we will ask you to sign a form indicating that your contract is with my office only and not Medicare.
- Patients with commercial insurance will receive a detailed statement at check-out to submit to their insurance
company for possible reimbursement. However, there is no guarantee that all or part of the payment will be
reimbursed.
- Insurance companies may ask for my NPI number or tax ID/EIN to process your claim:
NPI number 102303640
Tax ID /EIN 93-3835788
- It is possible that commercial insurance will cover ophthalmic testing and procedures but not the visit charge.- If needed, outside testing and procedures (lab tests, MRI, OCT, lumbar punctures, blood patches, myelography) can
be done at a location covered by your insurance. Depending on the condition being treated, specific
testing or procedures sites may be the only ones available.
Getting an Appointment
- If you would like to be contacted but haven't left a message yet, please make sure that you include your (or the
patient's) complete name, whether this is for Headache Medicine or Neuro-Ophthalmology and a BRIEF (1-2
sentence) description of the problem/diagnosis.
- Although an official referral is not required, I will need your old records so please start rounding them up. If you saw
me at UT Southwestern, specifically request the first and last visit notes with me, and the most recent visit record if
you saw another clinician after I left (at a minimum).
- For neuro-ophthalmology patients, I will also need copies of visual fields, OCTs and photos, as applicable.
- Obtain your brain imaging (MRI) studies on a CD (not a USB external drive). The report of spine imaging is adequate.
- Detailed information about preparing for your visit will be provided when your appointment is scheduled.
Frequently Asked Questions
PRACTICE TYPE, FEES, PAYMENT, INSURANCE
Is Yellow Rose a concierge practice?
No. A concierge practice charges an annual fee in return for a certain number of visits and services. This is a Direct Payment Model where patients pay for services as they are provided.
These visits cost a lot of money. How did you arrive at your fees?
I consulted with other headache specialists and neuro-ophthalmologists who also use a Direct Payment practice for examples, both in Texas and other states. I arrived at my fee schedule taking into account others' publically posted charges, the value of my expertise, the Dallas market, the length of the visit times (which are longer than any other practice I looked at), the amount of time it will take to complete the visit requirements beyond the actual visit (such as finishing the chart note, reviewing records, doing research on unusual cases), risk level (for procedures) and overhead expenses.
Why don’t you participate with insurance or Medicare?
I experienced dramatic changes in organized medicine throughout my academic career. An inherent tension exists between the goals of insurance companies and those of medical practice – insurance companies are primarily interested in making money by controlling what patients can receive, and doctors’ primary goal is providing high-quality medical care. Insurance companies come between patients and doctors because of lots of bureaucratic red tape, which not only takes up physician time but also requires a larger staff to handle everything. My practice goal is to provide something better for my patients needing specialized care, most of whom have very complex and extensive medical histories and have seen other physicians in the past.
In a direct payment model, the patient pays the physician practice directly, just like paying an attorney, veterinarian, hairdresser, electrician or plumber. As a direct payment provider, I have the flexibility to schedule longer visits to really get to know my patients and understand their concerns and their treatment goals without having to sit at the computer “checking boxes” or rushing through the appointment.
If you do not participate with insurance, why do you need my insurance information?
We need your insurance information for medication and procedure prior authorizations, prescribing medications and ordering tests.
Will I get a statement to submit to my insurance carrier to see if they will reimburse any of the cost of my visits?
Absolutely! You will receive a receipt with the diagnosis and procedure codes that you can send to your insurance. We can even provide instructions on how to submit the claim. Note that you cannot submit for reimbursement to government payers such as Medicare, Medicaid or Tricare.
Why do you need my credit card number? Is it secure?
We will request your credit card information when your appointment is scheduled and will bill you when you check out. You are not obligated to use the credit card on file to pay for your visit. It will be used as needed for telemedicine, should you ever have a virtual visit as well as no-show fees.
We use a vendor called Instamed which is certified for healthcare payments. The system is HIPAA-compliant, encrypted and secure. Instamed has a class A rating and is linked to our electronic medical record.
Your credit card information will be kept on file through Instamed and you will be informed right away of any charges and sent a receipt.
Can I set up a payment plan to spread out the payment for my visit?
Yes, Instamed has the capability to set up a payment plan and your credit card will automatically be charged at the agreed-upon interval and amount.
What types of payments do you accept?
Preferred payment methods: Cash, debit card, check, Health Savings Account, Flexible Spending Account, Google Pay, Apple Pay and e-transfer (e-check) from a checking or savings account. (No chickens or livestock, please.) Credit card accepted are Mastercard, Visa and American Express. Beginning October 1, 2024, a 5% convenience fee will be added for credit card transactions.
I get Botox injections and they are pricey! Will I need to take out a second mortgage (or win the Mega-Millions) to pay for the drug?
We can almost always get injectable medications for you through your insurance and the Botox Savings Program helps with the out-of-pocket costs. We will only charge for the injection fee ($350).
LOCATION, PARKING AND AMENITIES
Where are you located?
We are located in Dallas just south of the LBJ expressway (635) on Hillcrest Road. The building is called “Creekside on Hillcrest” and it is actually off Hillcrest on a small street labeled (on the traffic light) “Hillcrest Plaza” (separate directions are at the bottom of this webpage and in the Patient Portal - your GPS may not be accurate). The address is 12740 Hillcrest Road, Dallas, Texas 75230. We are in suite 269, upstairs in the north end of the building (the side with Dr. Robinson’s name on it). There is an elevator in the main lobby.
Is there free parking?
Yes! Parking is free (but not covered).
Is there a place to get food or a beverage in the building?
Unfortunately, there is not. There is a small café in the office tower next door within walking distance. As our visits are long, we recommend that you bring a snack if needed. There are many nice places to eat at the intersection of Preston and Forest, and at the southwest corner of the intersection of Preston Road and the LBJ expressway (635). Both areas are within 2 miles of the office.
Can you accommodate a wheelchair?
Yes
Is translation service available for non-English speakers?
No. Patients requiring translation should notify us in advance (so we allot enough time because the visits take longer) and arrange to come with someone who can interpret for them.
PHYSICIAN COVERAGE AND ACCESS
I know that Dr. Friedman travels to attend and speak at conferences all over the world. How does it work when she is gone? And do you have coverage after hours?
There is no physician coverage when I am out of town and I am not "on call". I will check messages on the Patient Portal as I am able, and the staff will also send me phone messages. If you have an emergency, you should go to the emergency room, urgent care, or contact your primary care doctor in my absence.
What are your office hours?
Regular office hours are Tuesday and Thursday 8 AM to 4:30 PM with intent of expanding once we are settled. (Those days may be modified from time to time to make up for missed days due to travel or holidays.)
What if I need a prescription refill when Dr. Friedman is out of the office?
Prescription refills can be requested through the Patient Portal which can be accessed from anywhere in the world where there is internet service. However, if you are overdue for a return visit, the prescription may be denied or limited until you schedule and complete your visit .
TELEMEDICINE
Can I have a telemedicine appointment so I don’t have to travel to the office?
We offer telemedicine. However, it is not the intention of the practice to have a major telemedicine focus.
Neuro-ophthalmology patients must have their visits take place in the office to be examined.
Although headache medicine lends itself nicely to telemedicine, I feel that it is suboptimal to have the initial visit performed virtually except for unusual circumstances which will be approved on a case-by-case basis. Follow-up headache medicine visits can be done using telemedicine but I must see you at least once a year in the office (per Texas law).
Telemedicine is used for short, focused, urgent visits in many practices. However, many urgent needs in headache medicine can successfully managed with in-office procedures, avoiding a trip to the E.R. or urgent care. Please keep this in mind as you think about what the best method is to handle your situation.
According to Texas state law, telemedicine patients must be physically present in Texas to be seen. You will be asked to indicate your location at the time of your visit.
What is the price for telemedicine?
The cost of telemedicine and in-person visits are the same.
OFFICE POLICIES (CANCELLATION, LATE FEES, DEMEANOR)
What is the cancellation policy?
First, let’s explain why I even have a cancellation policy. Myoffice visits are lengthy and there is a long list of patients waiting to be seen. When someone doesn’t show up for their appointment, it’s too late to try and fill their slot, so the appointment time is wasted.
New patients will be charged the full amount of their visit unless they cancel at least 2 business days (48 hours, excluding weekends and official holidays) in advance. Established patients must cancel at least 1 business day (24 hours or more, excluding weekends and holidays) to avoid being charged.
This is not meant to be a punishment. We realize that people get sick and things come up that are out of one’s control.
Do you keep a wait list or cancellation list?
Yes
What is the policy for arriving late?
Patients arriving late will only be seen during their regularly scheduled appointment time – this is your time. If you arrive late, your time will be cut short. If you arrive too late to have a productive visit, you will be rescheduled. Late patients are charged the full fee for their scheduled service.
Note that there is a lot of background work that goes into a new patient visit, both on our part and yours. Do not arrive for your appointment expecting to omplete various information forms and questionnaires on site – you will be very disappointed! Patients scheduled for a new patient visit should set aside at least an hour prior to your first visit to get everything done on the Patient Portal so you will be ready to start the appointment when you get here. If you have trouble with the Portal, contact us for help. If you waited until it's too late for that, come to the office an hour early to complete it.
Although we are conveniently located between two major north-south expressways (Dallas North Tollway and Central Expressway/75) and just off the LBJ (635), it’s no secret that there is a lot of traffic in Dallas. Accidents (or “wrecks” as we call them in Texas), construction and bad weather are unpredictable so be sure to allow plenty of time to get here.
My extended family would like to accompany me during my visit. How many people can I bring into the exam room?
One other persion can be in the exam room with you, with your permission. Please try to avoid bringing small children to your visit. I need your full attention and, as the visits are long, children often get restless. We strive to maintain a quiet and relaxing enviroment in the office suite and the building.
The office is a scent-free zone, as various odors can trigger headaches. Be mindful to avoid perfumes, colognes, scented lotions and even clothes laundered with scented dryer sheets. If you (or someone accompanying you) are explosed to cigaretted smoke, the lingering scent on clothing can be problematic.
I don’t feel well, Dallas traffic makes me nervous, and I’m just having a bad day. Can I vent in the office?
No venting! The patient-physician relationship relies on mutual trust and respect between all parties. We understand that when people don’t feel their best, are in pain, or worried about their condition, they don’t always act their best and we believe in second chances in most cases. We also realize that our practice may not be the right fit (although we hope it is!) and some personalities clash. Behaviors including, but not limited to, rudeness, foul language, insults, threats, obstinacy, treatment non-adherence, drug seeking or lying may be grounds for dismissal from our clinic at my discretion. This includes abusive or untoward behavior towards any member of our team.
We look forward to seeing you and participating in your health care.
About Dr. Friedman
Dr. Friedman, a board certified Neurologist, Neuro-Ophthalmologist and Headache Medicine specialist, is a national leader in her fields of interest and one of only a few physicians in the country with expertise in both subspecialties.
Education
Bachelor of Engineering Science Georgia Institute of Technology, Atlanta, Georgia
Doctor of Medicine Tulane University School of Medicine, New Orleans, Louisiana
Intern in Medicine Good Samaritan Hospital, Cincinnati, Ohio
Resident in Neurology Baylor College of Medicine, Houston, Texas
Neuro-Ophthalmology Fellow Doheny Eye Institute, Los Angeles, California
Master of Public Health University of Rochester, Rochester, New York
Board Certification
Neurology American Board of Psychiatry and Neurology
Headache Medicine United Council for Neurologic Subspecialties
Dr. Friedman was on the faculty at University of Texas Southwestern beginning in 2011 and served as the Founding Director of the Headache and Facial Pain Program until August 2022. She also started and directed UT Southwestern’s Disorders of Intracranial Pressure Program.
She is a Fellow of the American Academy of Neurology, the American Headache Society, the American Neurological Association, and the North American Neuro-Ophthalmology Society (NANOS), and is a past President of NANOS. She is the Program Co-Chair for the American Headache Society's Annual Scottsdale Headache Symposium and the Treasurer of the Southern Headache Society.
Her clinical and research interests include disorders of cerebrospinal fluid dynamics (pseudotumor cerebri syndrome/idiopathic intracranial hypertension, spontaneous intracranial hypotension), migraine therapeutics and cluster headache therapeutics. She published more than 130 peer-reviewed articles, authored or co-authored more than 27 book chapters, and delivered more than 300 lectures and presentations. She is active in many national and international organizations related to her subspecialties. She serves on the editorial boards of the Journal of Neuro-Ophthalmology and Neurology Reviews and as a reviewer for a number of professional journals.
Her clinical and research interests include disorders of cerebrospinal fluid dynamics (pseudotumor cerebri syndrome/idiopathic intracranial hypertension, spontaneous intracranial hypotension), migraine therapeutics and cluster headache therapeutics. She published more than 130 peer-reviewed articles, authored or co-authored more than 27 book chapters, and delivered more than 300 lectures and presentations. She is active in many national and international organizations related to her subspecialties. She serves on the editorial boards of the Journal of Neuro-Ophthalmology and Neurology Reviews and as a reviewer for a number of professional journals.
Meet Dr. Friedman
I first became interested in neuro-ophthalmology during medical school after deciding to become a neurologist. Neuro-ophthalmology is a fascinating field involving disorders of vision that arise from the optic nerves, brain, eyelids and eye muscles...combining the tools of ophthalmology with the investigative thought processes of neurology. It overlaps every aspect of medicine.
After finishing my fellowship in Neuro-Ophthalmology, I joined the Neurology faculty at SUNY Upstate Medical Center in Syracuse, New York, which is where I became interested in Headache Medicine. Patients with headache disorders and visual symptoms, such as transient visual loss, double vision and visual aura found their way into my practice and many turned out to have migraine. As a neurologist, I had some experience treating headaches during my residency training and started treating their migraines. When they returned for follow up and told me that the treatment had given them their lives back, I was astounded -- this wasn't something that neurologists were used to hearing at the time!
Another condition that neuro-ophthalmologists frequently see that combines neuro-ophthalmology and headache medicine is idiopathic intracranial hypertension (IIH), also known as pseudotumor cerebri syndrome. For unknown reasons, the cerebrospinal fluid pressure in the brain is high in IIH. It most often affects obese women of childbearing age and can lead to permanent visual loss and debilitating headaches if not diagnosed early and treated effectively. As the only neuro-ophthalmologist in Syracuse, I saw patients with IIH from all over Central New York and started doing research in the condition. My experience caring for these patients made me realize that most of them continued to experience severe headaches even after their cerebrospinal fluid pressure was controlled and their optic nerve swelling resolved. They also needed someone with expertise in headache treatment.
Realizing the need to provide headache care and motivated to learn more, I attended national meetings of the American Headache Society to learn from experts in headache medicine -- and the rest is history. I was hooked!
After 12 years in Syracuse, I moved slightly farther west and joined the faculty in the Department of Ophthalmology at the University of Rochester. There was, and still is, a strong Neurotherapeutics program there, and I went back to school part-time to get a Masters in Public Health degree with a focus on experimental therapeutics and clinical trials. I directed the fledgling clinical trials unit in Ophthalmology and was on the steering committee for the Idiopathic Intracranial Hypertension Treatment Trial, the second multi-center clinical trial in Neuro-Ophthalmology funded by the National Institutes of Health (the first was for optic neuritis when I was still a resident). As a member of the university's institutional review board, I learned a lot about the ethics and conduct of human research. My leadership roles in the North American Neuro-Ophthalmology Society occurred during these years.
My dream was to start a multi-disciplinary, world-class headache center and I was recruited by the University of Texas Southwestern in 2011 to do that. I am proud of what we built there and the quality of care that my team provided. My experience treating patients at UT Southwestern led to my most recent interest in another cerebrospinal fluid pressure condition in which the spinal fluid leaks out of the spinal column. Called 'Spontaneous Intracranial Hypotension', it causes many different symptoms, including headache (typically worse when upright), imbalance, hearing loss, memory problems and abnormal movements. The symptoms are so varied that it can be very difficult to diagnose and treat; many people suffer for years before being correctly diagnosed. This condition also requires a specialized treatment team and we established a nationally recognized program for "leaks" at UT Southwestern.
There are currently fewer than 600 neuro-ophthalmologists and fewer than 700 headache specialists in the country, so people with the most challenging and complex disorders migrate to us. There are only a handful of physicians in the country that specialize in both neuro-ophthalmology and headache medicine. As one of them, I provide insight and expertise to help patients who need this unique perspective for their diagnosis and treatment. I enjoy seeing patients with neuro-ophthalmic problems and headache disorders, love a challenge and find it very rewarding to help people get better, which I am grateful to experience every day in my practice. I am also passionate about teaching, doing clinical research and writing. I am excited to participate in advances in Neuro-Ophthalmology and Headache Medicine, improving diagnostics and testing new treatments that offer hope and optimism for patients.
Selected Professional Associations and AffiliationsAmerican Headache Society (1998-present), Consortium of Fellowship Program Directors (2012–2022), Ethics Committee (2002–2011, 2024-2026; Chair 2016–2020), Board of Directors (2004–2010, 2014–2020), Chair, Task Force on Application Standards (2014), Legislative Affairs Liaison (2006–2014), Scottsdale Headache Symposium Program Co-Chair (2020 - present), Education Committee (2024 - )
North American Neuro-Ophthalmology Society (1988), Board Chair (2008–2010), President (2006–2008), President Elect (2004–2006), Secretary (2000–2002), Treasurer (1996–1998), Bylaws Committee (2012-present), Education Committee (1995-2006), NOVEL Steering Committee (2007-2014), Development Committee American Academy of Neurology (1985), Chair, Headache and Facial Pain Section (2011-2013) , Executive Committee for Sections and Subspecialties (2013-2020)
Southern Headache Society (2012), Board of Directors (non-voting member) 2020–2022, Treasurer (2022-present), President Elect (term begins in September 2024)
Spinal Cerebrospinal Fluid Leak Foundation (2018-present) Medical Advisory Board
International Society for Spinal CSF Leak (2024 -) Founding member
Migraine Meanderings (2023-present ) Medical Advisor
Headache Organization of Texas (2012-present), Founder and DirectorWomen in Neuro-Ophthalmology (1992), Co-founder and President (1992–1994)National Headache Foundation (1999-present)American Neurological Association (2004-present)International Headache Society (2003-present)Healthy Women Women's Advisory Council (2019-present)
Honors and Awards
Regional and National Recognition
Best Doctors in America (1998-present)
American Registry America’s Most Honored Doctors (2020-present)US News and World Report Top Doctors (2011-present)Castle Connolly Top Doctors (2011-present)Castle Connolly Exceptional Women in Medicine (2018-present)Who’s Who in America (2011-present)Patients’ Choice Award (2016-present)Top Doctors in North Texas (2015-present)America’s Top Physicians, Consumers’ Research Council of America (2006)
Professional Society Awards
Thomas Carlow Distinguished Service Award 2012, North American Neuro-Ophthalmology SocietyAthena Award Finalist 2011, Rochester Business Alliance Women's CouncilJohn Graham Award 2021, American Headache Society
Seymour Solomon Award 2018, American Headache SocietyReaders’ Choice Award 2018, HeadacheAbove and Beyond Award 2017, American Headache Society
Fellow of American Headache Society (2005)Fellow of American Academy of Neurology (1998)Fellow of North American Neuro-Ophthalmology Society (1991)Fellow of American Neurological Association (2004)